Betr, co-founded by social media star-turned-boxer Jake Paul, has announced a partnership with Betting Ladies, a platform to introduce women to sports betting while providing educational content and community support.
Girl Power
Betr is a sports betting app that has announced an alignment with Betting Ladies, a community for women interested in sports and sports betting founded in 2023 by Val C. Martinez. It is a refuge for women who are curious to learn about sports betting or are already engaged in it and are seeking a community of like-minded women. There are few sports betting sites dedicated primarily to females and Betr believes this is a partnership worth exploring.
“Our partnership with Betr represents an exciting opportunity to expand our reach and impact within the sports betting community,” Betting Ladies founder Val C. Martinez said. “Together, we can break down barriers and empower women to participate in and enjoy sports betting to the fullest.”
Mike Denevi, Head of Betr Media, stated: “At Betr, we are committed to making sports betting more accessible and enjoyable for everyone, regardless of gender. This partnership allows us to further that mission by reaching out to a diverse audience and providing them with the tools and support they need to succeed.”
Betr ran its first piece aimed directly at the Betting Ladies community entitled “Betting Ladies Breakdown Game 5 of the NBA Finals”, promoting it on Betr’s social media platforms, which currently have 2.5 million followers and is one of the fastest growing sports betting media brands in the United States.
The partnership is strategic for both parties as Betr will have access to an entirely new audience while Betting Ladies will receive more brand attention due to its affiliation with Betr.
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Betr Combat
Betr is all about exploring and exploiting niche markets from its roots as a micro-betting platform to its alignment with a women’s sports betting community like Betting Ladies. Last year, Betr continued in the tradition of its co-founder, boxer Jake Paul, and entered the world of combat sports media by signing UFC rising star, Bo Nickal, to its roster of combat sports stars and MMA personalities, along with David “The Schmo” Schmulenson.
“Combat sports and content creation are my passions, so the launch of Betr Combat was both exciting and inevitable,” said Betr co-founder Jake Paul. “We are building a media enterprise with the goal of attracting top-tier talent in every sport and this is no exception. Bo Nickal is a Penn State legend and one of the biggest MMA prospects in recent history, while The Schmo is one of the most unique and charismatic media personalities in combat sports. We are so excited to have them join our team and together we will make Betr Combat the go-to combat sports media channel for all boxing and MMA fans.”
“I’m so excited to partner with Jake Paul and Betr. It just makes sense for the #1 MMA prospect and the #1 boxing prospect to team up,” said Nickal. “I love the energy of the company and what they are trying to do in the media and sports betting space. I’m grateful to my agent, Malki Kawa, at First Round Management for getting this deal done, and to Jake Paul for bringing me on board.”
