The Hard Rock Bet sports betting mobile app is now live in Illinois, shortly before it is set to open its doors to its sparkling new retail facility, Hard Rock Casino Rockford.
Hard Rock Bet Goes Live
Hard Rock Digital announced the launch of its Hard Rock Bet app in Illinois on Monday with an unveiling of its brick-and-mortar casino scheduled for August 29th. A retail sportsbook will also be housed within the casino, along with 175,000 square feet of gaming, concert, and VIP areas featuring nearly 1300 slot machines and 50 table games.
Marlon Goldstein, executive managing director & CEO for Hard Rock Digital, said in a statement, “This is shaping up to be a monumental football season for Hard Rock Bet with our Roll With Us campaign, the continued innovations on our highly-rated platform, and now the launch of Hard Rock Bet in one of the largest sports betting markets in the country.”
“We’re thrilled to be delivering the unique Hard Rock Bet mobile experience to players throughout Illinois on our award-winning app and in-person at the new Sportsbook at the amazing Hard Rock Casino Rockford,” Goldstein added.
Illinois is now Hard Rock Bet’s latest market, joining New Jersey, Arizona, Florida, Indiana, Ohio, Tennessee, and Virginia. The mobile sports betting app is the ninth digital sportsbook to launch in the Land of Lincoln and will be joining the usual suspects in a fiercely competitive market that includes top-rated sportsbooks like FanDuel, DraftKings, Caesars, BetMGM, BetRivers, Fanatics, ESPN BET, as well as Circa.
“Sports betting was always part of our holistic plan for Rockford and is another example of providing thrilling entertainment options for guests,” said Geno Iafrate, president of Hard Rock Casino Rockford. “The launch of Hard Rock Bet on mobile and in-person sports betting is another milestone for the Hard Rock brand in Illinois, one that adds to the complete array of entertainment options for our guests.”
Roll With US
Hard Rock Bet’s newest campaign has already attracted a high-profile musical artist. Post Malone, the 9-time Grammy-nominated superstar has signed a deal to rep Hard Rock and will be used to attract a younger demographic that may be hip to contemporary music but not sports betting.
“It’s always a blast working with Hard Rock. It’s sports. It’s music. It’s entertainment. When Hard Rock Bet says ‘Roll With Us’ they mean it. They’re bringing everyone in. That’s what I’m all about,” said Post Malone before the campaign’s launch.
Matt Primeaux, Executive Managing Director and President of Hard Rock Digital, said, “For a brand that lives at the intersection of sports, music, and entertainment, Post Malone was the perfect partner for our campaign, providing an authentic representation of our Hard Rock ethos.”
“Our message is simple—no matter who you are or how you play, we want you to Roll With Us at Hard Rock Bet. Just like our previous campaigns, it was important for us to have our players be able to see themselves represented in these spots, especially for those in Florida kicking off their first football season with legal sports betting and that have enthusiastically embraced our top-rated app.”
